I build frameworks, guidelines, and content plans that lead to clearer creative briefs and smarter planning, including:

• Content architecture for launches and campaigns.

• Messaging adaptation across channels and touchpoints.

• Audience-based content planning.

• Editorial frameworks and content pillars.

• Creative briefs and narrative development.

• Brand voice and messaging development.

• Content strategy by audience, channel, and business goal.

• Content audits and editorial planning.

I turn messy data, research, and market signals into actionable insights. This typically looks like:

• Leading audience research, stakeholder interviews, and qualitative synthesis.

• Developing message testing plans to understand what’s resonating and what’s getting lost.

• Social listening and trend analysis to spot emerging conversations and cultural signals.

• Competitive, category, and landscape reviews to identify whitespace and pressure points.

• KPI development and measurement planning to make performance easier to track.

• A/B testing plans to help teams learn and optimize over time.

• Customer journey analysis to identify friction points, drop-off moments, and missed opportunities.

I look at how competitors are showing up in the landscape and provide guidance to help you to make confident decisions about where your brand goes next.

• Review competitor messaging, positioning, content, and channel behavior.

• Identify whitespace, claims, and category patterns that inform sharper positioning choices.

• Compare how brands show up across websites, social, campaigns, and launches.

• Turn findings into practical recommendations your teams can use to refine messaging, go-to-market plans, and creative direction.

I help clarify what your brand or offering should say, who needs to hear it, and what should stand out.

• Developing messaging frameworks rooted in audience insight, competitive context, and business goals.

• Defining value propositions, proof points, and message hierarchies to give teams clearer direction.

• Refining how brands talk about products, services, or new offerings across channels and touchpoints.

• Helping teams land on a story that feels differentiated, coherent, and actually usable in market.

I build social approaches grounded in brand, audience, and measurable goals.

• Define audience segments, content lanes, and messaging approaches.

• Lead planning across launches, campaigns, and always-on programs.

• Connect the dots between organic, paid, and earned.

• Develop A/B testing plans to refine messaging, creative formats, and channel mix over time.

• Help connect social strategy to the bigger picture — from brand building to engagement to conversion.

I help your organization bring new things into the world with a little more clarity and a lot less chaos.

• Plan launches, pivots, and new offerings with a clear strategy across audience, message, and channel.

• Pressure-test what you’re putting into market before it gets messy or expensive.

• Help teams align early so product, marketing, and creative are pulling in the same direction.

I step in to support in-house teams that need experienced strategy help without hiring a full-time lead.

• Interim senior strategy support for in-house or agency teams.

• Strategic support for new business pitches.

• Team mentorship, feedback, and strategist development.

• Workflow support across briefs, planning, and cross-functional collaboration.

• Senior review of decks, workstreams, and client-ready deliverables.

• Leadership coverage during hiring gaps, transitions, or high-volume periods.